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Sunday, June 12, 2005

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National Western Stock Show Previews 100th ...

Denver, CO January 6, 2005-- Already generating $76 million, or 6 percent of Denvers entire estimated 2004 revenue, the National Western Stock Show seeks to grow its contribution during its centennial celebration in January 2006.

Even as the parade heralding the kickoff of the 2005 Stock Show wends its way through downtown Denver on Jan. 11, there will be marketing strategists and advertising people tucked away in meeting rooms of the Red Lion Denver Central Hotel buzzing about plans for next year.

Frank Macri and Chris Birt, partners in Denvers Andrews/Birt Advertising, are spearheading an expanded marketing campaign for the centennial edition of the National Western Stock Show. Using the occasion to speak at a seminar for members of the International Association of Fairs and Expositions, the pair will preview plans for the 100th anniversary Stock Show and showcase how buzz branding can deliver a much-needed boost to fairs, expositions and events nationwide.

National Western Stock Show President and CEO Pat Grant notes, Westerners share two main characteristicsthey love the land and they admire the magnificence of its animals. We aim to get people buzzing about these remarkable animalsthe true stars of the Stock Showalong with the educational, entertainment and cultural components.

Birt adds that central to the buzz branding message for the 100th Stock Show is the context and comfort of old-time western traditions. At a time of concern and stress over events that we as individuals cant control, comfort in the form of traditional values provides relief. How much more comfortable does it get than the National Western Stock Show, an all-American event grounded in the best of our western culture and heritage?

According to Macri, buzz marketing is all about the unspoken but deeply felt perceptions of people on a grassroots level. Branding works from the bottom up and top downfrom the logical and the emotional. Buzz branding gets people talking among themselves, Macri points out.

About the National Western Stock Show:

Denvers National Western Stock Show


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